EST. NEWCASTLE, NSW / COFFEE FOR THE EVERYDAYPROUD OF WHEREyou come from.
Coffee built around connection, quality and the moments that keep us grounded.
GOOD COFFEE HAS ALWAYS
BEEN ABOUT THE MOMENT.
before the day gets loudThe first cup before work. Five quiet minutes at home. A yarn with someone you haven’t seen in a while. ProudGround was built around the moments coffee gives us.
MADE FOR EVERYDAY
AUSTRALIAN coffee DRINKERS.
However you take yours.
SHOP ALL COFFEELoading the range...
WHERE YOU
COME FROM
STAYS WITH YOU.
- Family.
- Culture.
- Country.
- Hard work.
The things that shape you don’t disappear when life changes.
OUR STORY
THE BEST PART OF COFFEE IS WHO YOU SHARE IT WITH.
Sometimes it’s ten minutes before work.
Sometimes it’s a slow Sunday morning.
Sometimes it’s just an excuse to sit down and have a yarn.
That’s enough.
BEFORE THE DAY
GETS LOUD.
take five.There’s something about that first coffee. Before work. Before the house wakes up. Before everything starts moving.
Quality
Coffee worth coming back to.
Pride
Knowing where you come from. No need to shout about it.
Connection
The people around the table.
YOUR COFFEE.
sorted.
Keep your favourite ProudGround coffee coming without thinking about it.
Subscriptions are coming later.FROM THE ground up.
Why ProudGround
From Newcastle to the kitchen table, the people and places behind the name.
The first cup
A slow weekend morning with Pauline, a quiet house and coffee made at home.
Where we come from
Newcastle, family, football and a new working day on the crew.