THE PROUDGROUND JOURNAL

FROM THE
GROUND UP.

Notes on coffee, people and the moments in between.

Australian coastal country in the first light of morning
01 / Our story

Why ProudGround

From Newcastle to the kitchen table, the people and places behind the name.

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Hands around a cup of coffee by a window at dawn
02 / Everyday moments

The first cup

A slow weekend morning with Pauline, a quiet house and coffee made at home.

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Two people sharing coffee together at home
03 / Behind the brand

Where we come from

Newcastle, family, football and a new working day on the crew.

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There’s more to the name. Start with the story behind it.

OUR STORY ↗